Welcome to our
digital marketing blog!
Enjoy tips and best practices about all things digital.
Why is WordPress a great website design platform?
Find out why WordPress is a great website design platform and what you can expect from it.
Why you need the right mindset for digital marketing
Find out about the kind of mindset required for digital marketing and how businesses can get started on their digital marketing journey.
How to write service descriptions that sell
Find out how to write effective service descriptions that help boost your online business.
Must-have online business tools for entrepreneurs
Here’s a list of usefulonline business tools to help with your digital marketing.
10 key elements of an ‘about’ page
Find out which are the key elements you should add to your website’s ‘about’ page.
![🔸 How can Google Analytics help you? 🔸
If you're looking for an in-depth analysis of your website traffic, then Google Analytics can help. This tool can also offer you valuable insights that help you shape your future digital marketing strategies. So, don't let the complex-looking dashboard confuse you – you can figure that out. Add the Google Analytics tracking code and start reviewing your analytics reports on a monthly basis to help you fine-tune your strategies. Here are a few parameters to measure:
1. Audience: Number of users and sessions
2. Ratio of new visitors vs returning visitors
3. Bounce rate: the lower the better
4. Traffic: channels, demographics and locations
5. Site content: landing pages and most popular pages
If you're launching a new website, make sure you add the GA tracking code even before your website is up and running to measure from day 1. You'll want to know where you started, what is working, and adjust what's not. Don't forget to check the reports every month – best, add a reminder for yourself.
If you haven't added the tracking code yet, do it right now. It's never too late.
At Them You & Me, we create websites that are creative, functional and scalable. Get in touch with us at hello@themyouandme.com if you would like us to assist you with website design or your digital marketing strategies.
#GoogleAnalytics #digitalmarketing #friendlydigital #themyouandme
[Description: A design in yellow, beige and coral with a checklist of 5 points to look at in your Google Analytics reports as mentioned in the caption above. The hummingbird logo and website: www.themyouandme.com]](https://themyouandme.com/wp-content/plugins/instagram-feed/img/placeholder.png)
