5 tips for writing a great newsletter digital marketing agency them you & me digital

5 tips for writing a great newsletter

A newsletter is a valuable marketing resource that can be highly effective in growing your business and connecting with your customers in a personalized way. The catch lies in creating newsletters that are interesting and valuable to be noticed, opened and responded to through clicking on your calls-to-action. 

Here are 5 tips for writing an efficient newsletter that will serve your audience best:

1. Write a compelling subject line

Your newsletter recipients probably receive numerous emails in a day. To convince them to open yours, consider using a compelling subject line that communicates the value that your newsletter will provide to them. Try making it interesting and relevant to your subscribers. 

A few things to remember:

  • Keep the subject line short, approximately under 50 characters.
  • Avoid words that are off-putting to the receiver or trigger their spam filter, such as ‘buy’, ‘clearance’, etc.
  • Format it in sentence case for ease of reading.
  • Make it conversational and aim to connect.

2. Focus on one topic

Pick a topic for the main message in your newsletter and stick with it. This will maximise your readers’ focus on what you want to convey to them. It could be the introduction of a new product/service, the launch of your new fashion collection, the appointment of a new head of the team, and so on. 

A few things to remember:

  • As far as possible, avoid using industry jargon which might not be understood or may dilute your message. 
  • Communicate value.
  • Answer your customers’ pain points

3. Stay consistent

While you can send a newsletter as often or anytime you want, it’s a good idea to stay consistent on the time interval. Getting the right balance between being regular enough to be remembered and not frequent enough to get annoying is tricky, but once a month is a good start. 

Another area of consistency is between your subject line and your newsletter content. Deliver what is promised in your email subject line. 

A few things to remember:

  • Make a list of topics in advance so you aren’t stuck for topics when needed, causing delays in sending the newsletter.
  • Check recent studies to find out the best day of the week and time of the day to send the newsletter for the highest open rates.

4. Address one person in your audience

Think about your ideal subscriber or customer and write as if you were conversing with that one person. Go further to personalize your newsletter to each reader by using an email platform that can auto-add your subscriber’s name to your email greeting. A ‘Hello Marie’ is better than a simple ‘Hello’.

A few things to remember:

  • Use a conversational tone of voice.
  • If you must use industry terms, abbreviations or acronyms, explain them to help your readers understand.

5. Add visuals

Pictures, GIFs and videos add interest to your newsletter as well as make it easy for your audience to look through your content. Your subscribers may not read every word in your newsletter, but a look at your visuals could help them understand the general gist of it, and recall it better. 

A few things to remember:

  • Keep the visuals appropriate to the text.
  • Don’t overpopulate your newsletter with visuals. 
  • Use colors throughout the newsletter for a pleasant flow.

Email marketing still matters, and can play a big part in your brand’s success. You could follow these steps to get a better foothold on the process. You can also find out how to personalize your email marketing for increased effectiveness

At Them You & Me Digital, we are passionate about creating positive outcomes for our clients through bespoke digital marketing strategies. Get in touch with us to learn how we can help you. You can also visit our website to learn more about our services. 

*Please consider our content as recommendations and not concepts to apply as is, without questioning it. Every business is unique, so find the solution and strategy that works especially for you. You may keep what you need and disregard what you don’t.

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