Digital marketing is an important aspect of a business. However, it’s not always possible that business owners understand and know how to implement everything regarding digital marketing. And they may not have the budget to cover an in-house marketing department or hire an agency. The good news is that you could engage the services of a digital marketing coach. They will have the experience, up-to-date knowledge and skills in the digital field to guide you, discuss the relevant digital tools and techniques, and help you become confident in taking over this very important function yourself. However, the question is – how do you know when you need a digital marketing coach?
Here are 5 signs to look out for, that tell you that you need a digital marketing coach:
1. You’re unsure who your target audience is
While you know your product or service inside-out, you may not be clear on who your ideal customer is. And this will translate to marketing strategies that are not focused, and do not reach your objectives.
A digital marketing coach will be able to help you identify who your product or service will benefit, how to get your message across to them, and understand how best to address their needs best through bespoke strategies.
2. You have your own definition of success
Business success could be achieved through a growing customer base. And this is linked to an effective digital marketing strategy. If you find that your business is not meeting its goals, or if you wish to bring more awareness during the launch of a new product or service, then it may be a good idea to bring in a specialist in this field.
A digital marketing coach could help you come up with your own definition of success, understand which strategies to implement online to reach your objectives, while guiding you on the steps you’ll be taking towards planning and executing a well-thought-out digital marketing strategy.
3. Your website may need a refresh
Any website you create requires constant maintenance and regular updating. An outdated website may not provide a good user experience, may not contain current information, or may simply give the wrong impression about your business to your customers.
If you don’t know how to keep your website relevant, attractive and informative, you can always seek the help of someone who can show you how. Your digital marketing coach will help you with a clear checklist of what could be done.
4. Rethinking your social media presence
Social media plays a huge role in increasing your visibility and in connecting you directly with your customers. If you have an ineffective social media presence, a diluted presence over many platforms – or no presence, you can, with the help of a digital marketing coach, identify the relevant channels for your brand, and grow your presence through consistently applied strategies.
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5. No monitoring of digital marketing campaigns
You may set a digital marketing campaign in motion, but it doesn’t make sense unless you know whether it’s working. Any campaign needs constant monitoring to see if the campaign goals are being met – and if you find that they are not, then your analytics data will show you where you need to tweak your strategy.
If for whatever reason you are unable to effectively measure and monitor your digital marketing campaign data, then a digital marketing coach can assist you. They will be able to point out the parameters that are relevant to your business, show you what you need to measure and how to fine-tune your strategies as required.
6. You don’t understand why your website isn’t converting for you
Your website traffic may be high, but your sales continue to be low, and you may not be able to understand why. Hiring the services of a digital marketing coach can help you identify the weak points in your website that hinder conversion. These could include a slow-loading website, a tedious check-out process, problems with security, insufficient product information and so on. Once the problems have been identified, you can both plan and apply customized solutions to solve such problems.
7. Your website does not rank favorably on Google or how to be curious about SEO
If you’re not on page 1 of Google’s search engine results, your customers may not find you. You may need to put a solid SEO strategy in place, but may be unsure where to begin. Bring in a digital marketing coach with experience, who can help you understand and show you how to implement further on your own.
If you want to learn more about what a digital marketing coach does, you can find out here.
Digital marketing can be overwhelming if you are unsure about where to begin, what to do or how. Nevertheless, having a digital marketing coach who has the skill and experience in the area, guiding and mentoring you, can give you the know-how and confidence you need to be able to take control of your online journey.
At Them You & Me Digital, we help you with systems and processes in the digital landscape to help your business thrive, with peace of mind. Understand digital marketing coaching in greater detail and learn more about our digital marketing coaching services from our website. Please contact us at firstname.lastname@example.org if you’d like to discuss our 1:1 sessions.
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