The importance of Google My Business is evident from the fact that it offers businesses a great opportunity to appear in Google’s search results. As there are always new ways in which the demand for goods and services appear, it is essential to update how searchers can find you.
Information today needs to be prompt for companies to stop losing potential customers. Which is why Google My Business shouldn’t be taken lightly. The world’s most widely used search engine can help you improve your brand’s ranking in the local search results for free. What you need to do is to set up and optimize your Google My Business page that will help convert prospects into buyers.
This free and easy-to-use tool for better sales can get you started in a big way. Simply follow the directions:
1. Start with making sure that your company’s data is accurate.
2. Head to the Google My Business website – sign in and click ‘Manage Now’.
3. Enter your business’s name, address, and select the applicable boxes.
4. Then, choose wisely for the category as it will inform Google who your ideal customers are.
5. Finally, add your company’s phone number and/or website before choosing a verification option.
Having a Google My Business listing ensures that your brand presents truthful details, thereby disproving third-party beliefs while earning trust from potential customers. This will eventually put you at a higher ranking on Google.
Another way to earn trust is with the Google My Business description, which captures your brand’s essence and highlights features using important keywords for your brand. This will encourage prospects to click your uploaded photos.
Higher rankings in Google search results occur when you provide complete information about your business. This will give you a 70% increase in attraction and 50% more sales. Imagine the extra percentages when you access another important aspect of Google My Business: analytical data. You’ll have the benefit of using their critical insights to improve your business quality and present accurate facts for your customers.
With consistency in every aspect of your Google My Business page, prospects will most likely visit your site. Also, the key feature and benefit of Google My Business listing is the User Review where you can respond to criticism professionally and collect positive reviews to aid in your ranking.
To top it off, you can use your Google My Business post to upload announcements, create events, highlight products, and run promotional offers on a regular basis for greater engagement.
As the most widely used search engine, the importance of Google My Business is unimaginable because of the sheer amount of data it collects on everyone. Its algorithm can thus help make personalized recommendations at just one click.
Listing your business on Google is the best choice to make to develop better marketing strategies, products, and services. What better ways to get your businesses discovered than on Google with the help of Google itself? Hence, it will greatly help to incorporate the use of Google My Business into your digital marketing strategy, to improve your business’s local search visibility.
Read about some best practices for a digital marketing strategy, to streamline other aspects of your business.
At Them You & Me, we help with the digital transformation of your business. If you’d like to understand further, the importance of Google My Business for your online visibility in Google’s search results, or require help with setting it up for your business, give us a call.
To know about what we do and the services we offer, please visit our website.
*Please consider our content as recommendations and not concepts to apply as is, without questioning it. Every business is unique, so find the solution and strategy that works especially for you. You may keep what you need and disregard what you don’t.