must have online business tools for entrepreneurs them you and me

Must-have online business tools for entrepreneurs

Starting a business is tough, but getting everything done as per the schedule and finding some free time for yourself seems tougher. Digital tools can make your work easier and help you complete tasks faster. The only question is, which tools will be the best for you and your business? The sheer number of available choices can leave you confused. 

In our earlier post, we had listed the top digital tools for business. We are now adding a few more essential online business tools to help make life a little easier and more enjoyable for you.

1. Webinar platform


If you’re looking for an easy-to-use webinar solution, then WebinarNinja is your go-to platform. The software is hassle-free and lets you create, host and share webinars in minutes, allowing you to engage with your audience, rather than spend time trying to figure how it works. With WebinarNinja, you can connect in real time, pre-record automated webinars for your audience, set up a webinar series, and also engage with your live audience – from off-camera. There are various payment plans to choose from, and you can pay as you go, monthly or annually, and cancel anytime. 

2. Video teleconferencing


Zoom offers a secure, reliable video platform that helps you stay connected even on the go. You can start or join a secure meeting, access instant screen sharing, and cross-platform instant messaging. It also has a safe driving mode when on the road. The free plan provides 40 minutes of video time and 100 concurrent participants, while a paid subscription allows more flexibility and features. 

3. Accounting software


Xero is a simple and powerful cloud-based accounting software platform that connects you to your bank, accountant, bookkeeper, and other business apps. Built for small and medium-sized businesses, it enables you to keep track of your unpaid and overdue invoices, bank account balances, profit and loss, cash flow, bank reconciliation, bills to pay and more. You require a subscription to use Xero. 

4. Business management


Dubsado is a subscription-based, all-in-one online business management tool that allows freelancers to send contracts and invoices, handle project management, manage bookkeeping, create questionnaires and other forms, track time, send and receive emails and more, all from a single app. It offers several customizable features, helping your business activities run smoothly. 

5. Content marketing platform 


Plan, organize and execute your content marketing with an easy-to-use editorial and marketing calendar such as CoSchedule. It helps you to create, schedule and share your content on social media through a marketing calendar. It also offers a suite of agile marketing products to coordinate your team, projects, and process. You can choose to be billed monthly or annually. 

6. SEO tools and resources


Ahrefs is an SEO software suite that covers what you need in your effort to get a higher ranking on Google. It helps you with keyword research, competitor analysis, link building, rank tracking and website audits. You can access the free Ahrefs tools, or choose from various pricing plans to match your SEO requirements. 

7. Photo editing

A Color Story

A Color Story is a free photo editing app, although you will have access to more features through a membership. You can access several filters, effects and tools that help you edit your images and make their colours pop. It is easy to use and can greatly enhance your photograph’s look. You could consider this if you’re looking for a consistent colour scheme for your Instagram page or website. 

8. Managing a reading list of articles and video 


How would you like a personal online library of your favourite articles, videos and stories? Pocket gives you just that – a place to curate everything you’ve saved to look at later, or for inspiration or reference, from any device, and any publisher or app. Its ‘listen’ feature enables you to listen to the written word while you’re on the move. Pocket is free, although you can upgrade to Pocket Premium to do more with the content you save.


Similar to Pocket, Instapaper allows you to save any content you find interesting on the Internet. The best part is that you can access these at any time, even when you’re offline. The app also allows you to highlight and comment on any text in the article you’ve saved. You can use Instapaper for free or try its Premium subscription. 

9. Online writing assistant


The importance of good content cannot be overstated. You need quality content on your website, your blog, your social media platforms and in all your communications with clients, customers and potential customers. Grammarly is a cross-platform online writing assistant that reviews your spelling, grammar, punctuation, clarity and delivery errors. The free version is a great help, but if you want in-depth assistance, then you can access the paid Premium plans. 

10. Self-care


A daily planner and self-care habit tracking app, Fabulous uses behavioural science to enable people to build healthy habits by breaking them down into smaller, more attainable steps in your journey to good health. You can add more habits as you move along your journey to help you sustain long-term routines. You can try the free or the paid premium version which unlocks more features. 


The Bloom app puts a digital therapist in your pocket; a personalized and private daily mental health coach with interactive video cognitive behavioural therapy (CBT) sessions. It aims to help improve your mental wellbeing, enhance your mood and draw more joy into your life. It also helps you manage stress and anxiety, improve sleep, build better habits and generally improve the quality of your life. 

Try using digital tools for your business and you’ll notice that you save time, and work more easily and efficiently. 

At Them You & Me Digital, we enjoy enabling the digital transformation of businesses. If you need help with your digital marketing campaigns or would like us to recommend more online business tools to assist your digital marketing, you can get in touch with us. 

To know more about what we do and the digital marketing services we offer, please visit our website.

*Please consider our content as recommendations and not concepts to apply as is, without questioning it. Every business is unique, so find the solution and strategy that works especially for you. You may keep what you need and disregard what you don’t.

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