As a business, investing in a properly-designed website is a must. It is, after all, what customers will see first when they try to look for information about you and your brand, online. Naturally, you want to make a great first impression. Read on as we list some of the crucial web design must-haves for your website to be its best for your audience.
Make your site customer-friendly
Every element of the website must be located exactly where customers expect them to be. Keep the logo at the top, preferably along the left-hand side. Make search boxes easier to locate when customers will pull up your page.
Content matters
Everybody wants to increase SEO and consistent quality content is crucial towards achieving this. Of course, you will obsess on whether you have included the right title tag and if your meta description in place. However, see to it first that your key content, infographics, and blog all add value to users’ experience. This way, they will keep coming back and you enjoy better traffic over time.
Take note of the keywords you are using on the site
There is more to keywords than simply adding some phrases randomly throughout your content. See to it that the keywords you use are truly relevant to your business. Check out the top 5 keyword research tools to plan your website for determining the best keyword for your pages.
Maximize local SEO
Tap the opportunities offered by local SEO instead of focusing on random traffic from across the world. Local traffic, when optimized right, can bring in as many as half of the searches pertaining to your business. So, if you have not been paying that much attention to local SEO, it is about time that you do.
Invest in a mobile-responsive site
More and more people these days— more than half of searchers, are using their mobile devices. On top of getting penalized by Google for a less than friendly to mobile users site, customers that have a bad experience browsing your website via mobile are most likely not going to come back.
Encourage subscription
Make opting in easier and more convenient for your site visitors by making it available as soon as they pay your site a visit. Make it your goal to increase sign-ups for your mailing lists and social media accounts so there is more interest in anything and everything you can offer as a business.
Make the most of video content
Video is being considered as the top marketing tool these days. It is hardly surprising as videos do not just draw viewers in, but they also engage and connect viewers better with your content. Videos also tend to go viral which means more traffic to your site.
Contently check your site’s sticky content
Sticky content pertains to what viewers can see on the sidebar on your webpage as they browse through. Maximize its use and make sure that it will contain details and information on the best items, products, or services your site can offer.
Declutter your landing page
Many sites suffer from landing pages that seem to contain just about everything, making it less focused and precise. Focus on a landing page that will bring traffic in and hold every visitor’s attention. Keep it clear and focused and use the rest of your webpages to discuss the various other things your website offers.
Specify your website’s purpose
It’s not enough that you have a website because it just seems to be the ‘in’ thing to do in this digital age. Know exactly what its purposes are. Whether you want to use it as a platform to showcase your work or increase conversions— it is easier to make it work exactly how you want it to when your goals are clear-cut beforehand.
Your website is a crucial marketing tool for your business. When all these web design must-haves are effectively ingrained in your strategy, attracting and keeping traffic becomes easier than ever.
At Them You & Me, we help you create and optimize your website with all the web design must-haves. If you’d like to discuss more about this, or have any questions, give us a call.
To know about what we do and the services we offer, please visit our website.
