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Why website maintenance is important for businesses

Your website is an introduction to your brand – which is why it requires a great deal of thought and vision to create one. However, your work is not over, once it is launched, In fact, it’s only just begun.

Your website is also your channel of communication with clients and potential customers. It offers a great opportunity to enhance engagement, provide information about your product or service, share industry news, increase sales, and foster loyalty. All this makes it imperative that you conduct website maintenance services that include regular tests, upgrading to the latest version to prevent bugs, ensuring security, and most of all, remaining relevant to your audiences.

To ensure that your website continues providing value to you and your customers, you need to update and maintain it regularly. It’s an ongoing process that can only help you in the long run.

Routine website maintenance is an intelligent decision. Here’s why:

1. Security

It’s important to stay updated with the latest security patches and bug fixes to ensure the safety of your business and that of your customers. Also, if your website is built on a content management system, its software may potentially be exploited. Every new version must be updated to ensure that your site is not left vulnerable.

2. Keeping it current

Adding fresh content is a great idea too, as it encourages search engines to visit your page and helping your rankings on the SERPs to rise. Better rankings translate to more traffic. Not just that, people are always looking for fresh content in the form of industry news, blog articles, the latest best practices, and more. Keeping your content updated will help you become the go-to company for information.

3. Backup

You need to back up your website to prevent any loss of information and take advantage of new features.

4. Improving visitor experience

Superior UX is imperative. Optimizing website speed and improving navigation is key to retaining visitors on your website.

5. Leverage of new features

With new software updates come new features that greatly improve the user experience and save time.

6. Reach every client

Your message can reach your audience and clients only when your website’s health is good, with every feature working optimally. Regular website maintenance is essential for this.

Website maintenance does not depend on your business size or age. What matters is that your website stays SEO-optimized and secure to attract new customers and engage and retain existing clients. It is a definite consideration to ensure your website’s health, and the success of your online presence.

At Them You & Me, we speak friendly digital and assist with the digital transformation of businesses. If you have any questions or would like website maintenance services that are tailored to your website’s needs, do give us a call.

To know more about what we do and the services we offer, please visit our website.

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