If you own a business today, then digital marketing is definitely on the cards for you.
In other words, you need to be familiar with a few must-know digital marketing terms to embrace the digital space with confidence. You must have read our previous article on the top 10 top digital marketing terms. Therefore, you are already acquainted with some of the industry jargon. Start planning your digital marketing strategy with these must-know digital marketing terms.
- Search engine optimization (SEO)
SEO refers to techniques that help your website rank higher in search engine page results (SERPS). The obvious advantage of a well-optimized website is that more people will find you. They will come across your website when searching for the product or service you offer. Thing is, you can improve your SEO through the elements on your website that the search engines look for. Think keywords, title tags, image tags, internal links and backlinks. If you’d like to know more, read our blog post on how to write SEO-optimized content.
‘Keywords’ is a digital marketing term you are bound to run into quite often. Above all, keywords are an especially important element of SEO. They define the idea or topic for your content. In other words, they’re the words or phrases that people use as “search queries” on search engines. Keywords could be general and far-reaching – these are called head keywords. These have a very high search volume, but also come with tough competition. Or, they could be a specific combination of words or terms – long-tail keywords. Long-tail keywords have a clearly-defined intent: “buy gluten-free red velvet cupcakes in Singapore”. While they have low competition, they could be useful to target very specific audiences.
- On-page SEO
As the name suggests, on-page SEO refers to the optimization of individual web pages. Therefore, they rank higher and get more targeted traffic in search engines. This includes optimizing both content and HTML source code of the page. Using the keyword in the page URL, title tag, image tag, and the content can help improve on-page SEO.
- Off-page SEO
This refers to actions taken outside your website to improve your ranking in search results. It includes the incoming links to your website. In other words, your shared content and mentions of your brand – with or without a link. Off-page SEO is important for building relevance and authority. If there are a lot of trustworthy websites that link to your page, then search engines assume you have great content.
- XML sitemap
An XML (Extensible Markup Language) sitemap is a file of code which details all the URLs on your website. In simple terms, it’s a roadmap to your website helping Google find your important pages. It includes extra information on each URL, such as when the page was last updated, whether there are other URLs created in another language etc. These help search engines crawl your website efficiently, allowing any change to be noticed by them immediately. Apart from boosting SEO, an XML sitemap comes in handy to define your website’s navigation scheme, thereby sidestepping internal linking issues.
- Engagement rate
Engagement rates are metrics that measure the volume of interaction that your content has received from your audiences. They help you analyze the efficacy of your brand campaigns. These could include likes, comments, and shares on social media. On a website, we analyze the bounce rate and average page view. Also, it analyzes open rates on email campaigns. People that are more likely to interact with your content are also more likely to convert to your customers.
Digital marketing can be intimidating. Once you master the must-know digital marketing terms, planning digital marketing strategies will get much simpler and more meaningful.
At Them You & Me, we specialize in transforming businesses through carefully planned and executed digital marketing strategies. Visit our website if you’d like to know more. Feel free to send us a message if you need our help to create your digital marketing strategy.