What is website maintenance?

Your website is your point of contact with clients and website visitors who are potential customers. It offers a great opportunity to increase engagement, provide information about your product or service, share industry news, increase sales, and foster loyalty.

This makes it necessary to run regular tests, upgrade to the latest version to prevent bugs, ensure security, and most of all, remain relevant to your audiences. You can achieve this through regular website maintenance.

Quite simply, website maintenance is making sure that everything works properly for your users, and at the backend.

Why do you need website maintenance?

Regardless of the size of your business, your website needs to remain attractive, SEO-optimized and secure in order to engage and retain customers.

Here are a few compelling reasons why you should consider it:

Security
Keeping it current
Backup
Improving visitor experience
Taking advantage of new features
Reaching every client and attract new visitors

It is important to consistently run website maintenance so that your website continues to attract traffic and rank on Google.

What to expect in website maintenance

It’s an ongoing process. Done right, the results will speak for themselves.

Website maintenance involves:

Regular checks for errors and issues like broken links
Ensuring that content remains updated and relevant
Updating SEO
Technical website audits
Scheduled backups
Security scanning
Optimizing website speed
Website monitoring
Reviewing search console errors
Software updates like WordPress core, plugins and themes

Your website is your introduction to your brand. This is why you should definitely consider a regular website maintenance program to ensure that it continues providing value to you and your customers.

Looking to refresh your website or start anew? Say hello and let’s take it from there.

As a team of creative designers, thinkers, website developers, content writers, SEO & analytics enthusiasts, changemakers, dreamers and disrupters, we are passionate about enabling the digital transformation of businesses of all sizes, across all industries and locations. We guide our clients in understanding technology and the digital landscape through friendly words as we become an extension of their team.